.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, once accustomed to running into billions in financial backing each year, have raised almost $360 thousand up until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase records. That decline results from market concentration, heightened regulatory tensions, and also economic uncertainties.ADWEEK consulted with 5 VCs who remain to invest in adtech companies, even with these problems, regarding what they are actually seeking as well as what they avoid. Possibly unsurprisingly, these capitalists are targeting chances in privacy-focused innovations and industry-specific areas like connected TV.